Develop integrated brand marketing and communications strategies

Launch startups and scale emerging brands

Reposition established businesses to reach new audiences

Build brand narratives that can serve as the foundation for press, social and marketing

Utilize messaging to create press materials and toolkits to be leveraged across the organization

Media training management, preparation for speaking to press and internal / external stakeholders

Provide strategic advisory and consultation while executing against approved strategies

Formulate slate of pitch angles bespoke to each media target and category

Tap extensive network of journalists across industries to further brand awareness and opportunities

Provide direct access to SRC partners, evaluate and advise on business strategies through a communications lens

Consult on change management, maximize efficiencies in org structure and process

Operate as fractional CMO with direct oversight of marketing org

Establish executive profiles and ensure leaders are sought after for expert commentary

Identify and pursue speaking engagement, awards and thought leadership opportunities

Facilitate introductions to industry KOLs and access to notable events

Bring together brands and individuals for collaboration opportunities (endemic and non endemic)

Spearhead creation and cultivation of impact and ESG initiatives with oversight of cross-functional execution

Amplify existing partnerships to ensure maximum ROI

Build and scale affiliate as a high-impact revenue channel integrated with PR, creator partnerships, and search strategy

Develop commission structures, recruit and reactivate strategic publisher partners, and align programs with product launches and key brand moments

Activate performance-tracked creator partnerships, optimize incentives and placements, and deliver clear reporting across revenue, ROAS, and partner growth

Concept and execute unique events optimized to garner earned media coverage

Oversee logistics, manage production vendors and provide on site staffing and support

Media guest list creation and invitation management

Strengthen brand presence across traditional search and AI-powered discovery environments where consumers increasingly find and evaluate products

Build technical and content foundations that drive authority, including structured data, schema implementation, topical depth, and publisher alignment

Align SEO, digital PR, and affiliate ecosystems to expand visibility in rankings and generative answer engines while driving measurable organic revenue impact

Deliver integrated strategies that align communication efforts with organizational priorities

Serve as a bridge between the company, the media, and employees to ensure messaging is consistent, both internally and externally

Identify avenues for external storytelling that will bolster brand reputation and recruitment efforts

Guide leaders and organizations through crisis situations with rapid, controlled response

Develop proactive and reactive messaging surrounding sensitive and highly charged issues to minimize exposure and manage reputational risk

Conduct post-crisis communication to rebuild trust and reputation

Identify on-brand influencers and Key Opinion Leaders (KOLs) to drive brand affinity and broaden social reach

Ideate and propose compelling concepts and activations to generate consistent content across priority channels

Coordinate influencer events, product gifting and activations