Develop integrated brand marketing and communications strategies

Launch startups and scale emerging brands

Reposition established businesses to reach new audiences

Build brand narratives that can serve as the foundation for press, social and marketing

Utilize messaging to create press materials and toolkits to be leveraged across the organization

Media training management, preparation for speaking to press and internal / external stakeholders

Provide strategic advisory and consultation while executing against approved strategies

Formulate slate of pitch angles bespoke to each media target and category

Tap extensive network of journalists across industries to further brand awareness and opportunities

Provide direct access to SRC partners, evaluate and advise on business strategies through a communications lens

Consult on change management, maximize efficiencies in org structure and process

Operate as fractional CMO with direct oversight of marketing org

Establish executive profiles and ensure leaders are sought after for expert commentary

Identify and pursue speaking engagement, awards and thought leadership opportunities

Facilitate introductions to industry KOLs and access to notable events

Bring together brands and individuals for collaboration opportunities (endemic and non endemic)

Spearhead creation and cultivation of impact and ESG initiatives with oversight of cross-functional execution

Amplify existing partnerships to ensure maximum ROI

Advise on best practices for affiliate programs that incorporate PR strategy, recommend commission models and CPA

Work with publishers to integrate with chosen networks, coordinate percentages and build bespoke programs

Provide ongoing data and analytics to track performance and evaluate opportunities

Concept and execute unique events optimized to garner earned media coverage

Oversee logistics, manage production vendors  and provide on site staffing and support

Media guest list creation and invitation management

Utilize Muck Rack to measure coverage, analyze data points such as SEO, readership, ad equivalency, regional focus and more

Measure share of voice and conduct competitive analysis, tracking up to 5 competitors

Incorporate data and key insights into ongoing strategy development